How to be an AGENT – 6 ‘must know’ tips from a top talent agent.

This how to be an agent post is written by Jan Croxson. She is a successful agent who has represented many celebrities in the past including Vernon Kay, Dermot O’Leary and Fearne Cotton. She worked at the famous agency ‘Princess’, has a gorgeous daughter and is now currently working at the Deborah McKenna agency.

How to be an agent


How Jan started

Jan’s first step to be an agent started when she completed a 12 week secretarial course. After this she wrote to her local theatre and landed her first job as a PA to the artistic director. Jan then moved to London and was a PA for a producer. Unfortunately, the company went bankrupt and Jan quickly had to find her next venture.

Ms Croxson worked at various companies as a PA and also in the PR departments. Then came the ultimate career progression – Jan became the PA to John Noel, one of the most well known agents in the UK. Jan assisted John and this is where she really learnt her trade.


Jan’s 6 must know tips – How to be an agent

  • Learn as much as you can from someone already in the industry – working closely with an agent as an assistant is a great way to start a career. Start from the bottom and work your way up. This is when you will really learn your craft.
  • Read Broadcast Magazine and highlight all the names you think will be useful. Keep a notebook just for your research on how to be an agent. Aim to know what is always going on in the media industry or the industry you would like to develop in as an agent.
  • A network of contacts is crucial so make sure you know who’s who within the industry. Never underestimate the power of knowing people and what people they know!
  • A good relationship with clients and key industry movers and shakers is imperative – being approachable, social, and dynamic is important.
  • If you want to be an agent, remember you are actually a salesman – so pick up the phone and sell.
  • It’s a small industry so be respectful to everyone regardless of their position – the runners of the world will be commissioners within a few years!


Jan states to be a successful agent you must be a great communicator, network, be positive and have total belief in the talent you are representing.

This is how to be an agent – put Jan’s must know tips into action and maybe one day you could be representing top talent too. Good luck and remember to work hard!